ITALO ROTA / DJ SPOOKY |
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TOY BUILDING #1 for MADEexpo
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From February 3rd 2009 an installation by Italo Rota has been set in Piazzetta Reale to celebrate Futurism in collaboration with To get back to the pleasure of building for fun, without a definite reason, and at the same time paying tribute to the centennial of the Futurism manifesto: this is why Toy Building was conceived. It has been unveiled on February 3rd 2009, when it magically appeared by the side of the Duomo in Milan. MADEexpo, the international fair dedicated to architecture and construction, held in Milan from February 4 to 7, 2009, has been the promoter of this event, conceived and produced by Franco Laera, president of Change Performing Arts. From the tower of Babel - apparently built to ‘live all together’ but actually an act of daring imagination and the reason of God’s anger - to the megalithic monument of Stonehenge, built in UK about 3200 BC, the history reports about many cases of astonishing and touching toy architecture. Toy Building intends to let everybody remind the desire of playing with architecture, of building with no other reason than the relish of combining spaces and volumes, materials and colours, but also it is pointing out that for any building creativity and imagination are the outcome of the merging between design and innovation in materials and construction technologies.
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On the other hand, while in the city the celebration for the centennial of the Futurism manifesto is taking place, the first creative challenge could not exempt from celebrating the creative frenzy of Marinetti and Depero, Balla and Prampolini, with the collaboration of the most futurist of the Italian designers, Italo Rota. The project has been freely inspired by Giacomo Balla’s sculpture Linee di forza del pugno di Boccioni / Boccioni’s fist (1915) - synthesis of the futurist concept, symbol of impetuosity, energy, dynamism and speed – and by the famous intonarumori by Luigi Russolo, interpreted and remixed by the American artist DJ Spooky. The result is an ephemeral building, a big sculpture to be passed through, which - thanks to the use of colours and materials, chromatic affinity and mirroring surfaces - is reflecting symbolically the future of Milan and shows inside itself fresh images, decomposed and recomposed over and over again, as in a big toy theatre of the new millennium.
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